Search Engine Optimization

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What Is SEO, Anyway?

If you aren't on the first page of Google's search results, you are missing the chance to reach new customers and to grow your business. Invest in your website and get results. Benefit from our knowledge in search engine optimization, increase your search rankings, and beat your competitors to the next sale.

In short, search engine optimization is the process of improving a website so search engines like Google and Yahoo will recommend you to people searching for what you offer. Search engines are in the business of serving up relevant websites that match what people are searching for—if Yahoo, for example, serves up junk, people will stop using Yahoo. So, having someone on your side who understands what Google and Yahoo expect to see in a website should be an essential part of your internet marketing strategy.

Your website is the front door to your business. Google, Yahoo, and Bing are the new Main Street. New customers are using the web to find dentists, chiropractors, dog groomers, coffee shops, accountants, churches, on and on. We understand Google's complicated algorithms, and we know how to move you up in the organic search results.

Drive more qualified leads to your website, convert more referrals into paying customers, and grow your business.

Here are a few tips:

Do you know your money-making keywords? Do the words in your list match the search terms people use to find your site? They should.

Make sure your meta data, meta descriptions, h1 tags accurately describe what is on that specific page. If your page content doesn't match the meta data, Google will not recommend your site to people searching for your specialty.

Traffic is the No. 1 factor in Google's relevance algorithms. Increase the number of channels that lead to your website: Get bloggers to write about your products or services, send press releases, and create a buzz about your brand.

Want more tips? Give us a call: 616-312-4483.